BUSINESS HEALTH ASSESSMENT SURVEY

How healthy is your business?

Every business passes through various stages of growth and development on its way to achieving the success that the owner is looking for. Each stage has its own unique challenges and opportunities, and the business owner must properly setup, execute, and manage the basic business functions to overcome these challenges and be successful.

The assessments have the following sections with up to 5 questions in each section;

• Business foundation
• Product and Services
• Marketing and branding strategies
• Accounting and financial growth
• Sales and growth
• Business Operational Systems
• Personnel and vendor development
• Business skill growth
• Business Owner(s) performance

Not Pass or Fail

Answer these questions the way things are right now. Not how you hope they will be. This is not a pass or fail test. We need to know your weak areas so we can improve them.

PLANS & GOALS

	1	2	3	4
I have a clear vision for my business.
I assess and upgrade my business plan regularly.
My business goals and objectives are in alignment with my personal goals and objectives.
I have identified my company’s strengths, limitations, and competitive advantage.
I know what I need to do to take my business to the next level and I am able to do it.

	1	2	3	4
I have a clear vision for my business.
I assess and upgrade my business plan regularly.
My business goals and objectives are in alignment with my personal goals and objectives.
I have identified my company’s strengths, limitations, and competitive advantage.
I know what I need to do to take my business to the next level and I am able to do it.

PRODUCTS AND SERVICES

You must understand that the products and services you offer will determine how successful your business is. Your business must be good at finding and growing successful products and services to obtain sustainable growth.

1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree

	1	2	3	4
My product and service is in the right market, designed well, positioned correctly, and priced appropriately.
My product and service design meet the needs of our target audience.
I know what I must do to move my product and service to the next stage.

MARKETING AND BRANDING STRATEGIES

In order to sell your products and services, you must understand your business's marketing and branding position.

1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree

	1	2	3	4
I am able to clearly articulate my company’s brand position.
I have a well-designed value proposition that sets my business apart from my competition and compels my target audience to act.
I have a system for continuous communication with my target audience.
I employ a budget to guide my marketing decisions.

ACCOUNTING AND FINANCIAL GROWTH

Accounting tools are the foundation of any business. You must have the proper tools in place to ensure that your business is actually growing.

1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree

Answer the following questions
	1	2	3	4
I compile an annual budget for my business.
I use my monthly income statement to measure performance against budget and to guide decision-making.
My sales and profits are growing steadily year-on-year.
My annual financials statements are up to date.
I have the funding in place to grow and develop my business.

SALES TOOLS AND GROWTH

Sales don't happen by accident. You must have a committed strategy in place to ensure that you are selling, selling, selling.

1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree

	1	2	3	4
I use a Customer Relationship Management system. (CRM)
I understand the buying behaviors of my target audience and am able to speak my customer’s language.
I have and use technology that allows me to sell effectively.
I have developed sales projections for the next twelve months.

CUSTOMERS AND GENERATING REFERRALS

You have to know who your REAL customers are. They are also the best source for referrals.

1- Strongly disagree 2- Disagree 3- Neutral 4- Agree 5- Strongly agree

	1	2	3	4
I have relationships with “centers of influence” who provide quality referrals.
My customers know I am looking for more business and the type of clients I best serve.
I fully understand what my clients value by recognizing my clients' “vision”.

BUSINESS OPERATION SYSTEMS

Business operation systems are the lifeblood of the business. Do you have the right systems in place? Response options: 1-Strongly disagree 2-Disagree

	1	2	3	4
My business has the necessary protection it needs, such as legal agreements, insurance, business licenses and permits, software backup systems, etc.
My business operations are capable of functioning day-to -day, effectively and efficiently delivering products and services.
My systems are designed to avoid unnecessary paperwork and procedures.

STAFF AND SUPPLIERS

Your support team of staff and vendors is very important. What is your plan for handling them?

	1	2	3	4
All staff have signed up-to-date contracts of employment.
All suppliers are contracted on signed service level agreements.

BUSINESS SKILL GROWTH

	1	2	3	4
I know the three most critical issues facing my business and have a plan in place to address them.
I have strong operational AND strategic skills to manage and grow my business.
I make use of expert advisors in managing and growing my business.
I have a reserve of resources (i.e., time, money, space, skills, staff, and opportunities).

BUSINESS OWNER PERFORMANCE

	1	2	3	4
I am guided daily by goal management rather than time management. In so doing, I make the most of my time.
I spend most of my time working IN my business, managing day-2-day operations.
I spend a significant amount of time working ON my business, devising and implementing future growth strategies, implementing/ improving systems, making the business work without me.

My biggest challenges are...

I need urgent help with...